My Publications / Selected Proceedings

ผลงานที่ตีพิมพ์ / เผยแพร่ ในระดับชาติ / นานาชาติ

 

- ตำรา "Applied Marketing Research" พิมพ์โดย สำนักพิมพ์มหาวิทยาลัยกรุงเทพ

- Amtiengtrong Narathip (2012). "Consumption Behaviors of Herbal Products for Consumers in Bangkok Metropolitan Area", Macrotheme Conference (BSS), Paris, France.

- Amtiengtrong Narathip (2011), "The Acceptance and Attitudes of Working-Age Consumers in Bangkok Metropolitan Area Towards Hybrid Cars", Bu Academic Review.

- Amtiengtrong, Narathip and Charoonpongsakdi, Reuangrong (2010), "Youth's Perception of Animation Contents and theirViewing Decision," BU Academic Review.

- Amtiengtrong, Narathip (2010), "Marketing Factors Influencing the Choices of Delivered Foods Service of Working Consumers Living in Bangkok," The 1st BU Research Conference.

- Charoonpongsakdi, Reuangrong and Amtiengtrong, Narathip (2010), "The Path to Excellence in Art of Contemporary Artists : A Study of Animation Design," The 1st BU Research Conference.

- Amtiengtrong, Narathip (2011), "SMS marketing: A popular communication tool of today," The Executive Journal.Amtiengtrong, Narathip (2011), "How to write a good marketing plan," The Executive Journal.

- Amtiengtrong, Narathip and Thanpermpoon, Yiamroong (2010), "BlackBerry as a marketing communication tool," The Executive Journal.

- Amtiengtrong, Narathip and Saesuntea, Anuwat (2010), "Access to modern target group with "Direct Marketing," The Executive Journal.

- Amtiengtrong, Narathip (2009), "Sustainable Marketing.," The Executive Journal.

- Amtiengtrong, Narathip (2008), "Brand Maintenance.," The Executive Journal.